If you’re a small business owner right now, chances are you’re feeling the pinch. Between rising costs, inflation, and a tricky economy, every dollar counts. It’s especially tough when your heart wants to support every local cause, but your budget just can’t keep up. So, how do you gracefully turn down donation requests without the guilt or the awkwardness? Grab your coffee, take a breath, and let’s talk about why setting financial boundaries isn’t just okay—it’s essential.
Dear Lissa,
As a small business owner, I’m constantly asked to donate products or services to local fundraisers and events in exchange for great exposure. While I love supporting my community, the reality is that running a business is tough, especially in today’s economy. Every donation adds up, and sometimes it feels like people assume small businesses have unlimited resources to give.
How do I politely decline these requests without feeling guilty or burning bridges? I want to support causes when I can, but I also need to keep my business afloat.
Struggling to Give
Dear Struggling,
I hear you loud and clear. As a small business owner myself, I know how tough it is to balance generosity with the hard reality of keeping the lights on. It’s wonderful to support your community, but constant requests for donations can make you feel like an ATM with a never-ending line.
First, remember this: saying “no” doesn’t make you a bad person or a bad business owner. It makes you a responsible one. Just like the Justice card in tarot symbolizes balance and fairness, it’s crucial to maintain equilibrium between giving and preserving your resources. If your cup is empty, you can’t pour from it—and financial stability is an essential part of self-care.
The next step is to consider the value of these donations. Is the “great exposure” translating into real sales or meaningful connections? If not, it may be time to reevaluate. A truly supportive relationship won’t vanish because you’re unable to give financially. And if it does? Well, that bridge was probably more transactional than you realized. Sometimes, it’s better to let that one burn—and maybe even roast a marshmallow over it.
You can always offer alternatives when asked for donations. Your time and expertise can be just as valuable, if not more so, than a donated product or service. Volunteering or promoting the event on your social media are great ways to show support without impacting your bottom line.
When it comes to saying no, honesty is the best policy. Keep it simple: “I’m unable to donate this year, but I wish you a successful event!” or, if you’re comfortable, “Due to the current economy, I have to be more cautious with my budget.” You can even offer to revisit the possibility next year.
If someone takes your “no” personally, that says more about them than it does about you. Your generosity and worth as a community member aren’t defined by your donations but by the respect and integrity you bring to all of your interactions.
You’re allowed to protect your business, your peace of mind, and your future. Giving doesn’t always mean sacrificing yourself. Sometimes, the best gift you can give is showing others how to maintain healthy boundaries.
With compassion and clarity,
Lissa
Running a small business means you’re already giving plenty—your time, your passion, and your heart. Remember, true generosity isn’t measured by how much you can donate, but by how honestly and compassionately you show up every day. Need a little support balancing boundaries with kindness, or facing a different kind of challenge? Pour yourself another coffee, send me your letter, and let’s chat about it together. You’re never alone in this.
Have a question? Send it anonymously to the Ask Lissa advice column—let’s figure it out together.
